CEO of Femi continues to set the industry tone.

Femi CEO Davielle Jackson continues to set the tone for a “taboo” industry. Elevating a woman to a higher level of hygiene is her ultimate goal. Via education, and the use of FDA approved products Femi CEO assures, statistically she will change the course of the market but thats not enough.

Femi CEO spices things up with “risky” Femi girl commercial. She has been in a battle with mega tech stars Instagram and Facebook as they continue to give her strife about the commercial.

But women should feel pretty, they she feel good, they should not be cornered and shamed during the monthly cycle, say’s Jackson. And the commercial does just that. It highlights a women in her every day space, but in a strong and uplifting manner. But most importantly in the Pretty Panty.  We have a beautiful product that women can show and be proud ofstates Jackson.  Femi goals are to make every woman feel free to discuss her monthly cycle and any feminine issues related there of. Every woman should feel beautiful and empowered, especially during that time of the month.

Is the commercial that risky?

 

Is a Femi Girl a Forbes girl???

The waves keep on erupting as Davielle Jackson CEO At Femi continues to make them by being featured in Forbes. Femi Girl Forbes article

After the huge launch of the Femi E-Comm sector release, Jackson was highlighted in Forbes for not only her business savvy effort, but her philanthropy and how she will create jobs by attacking a taboo subject of feminie hygiene.

The Forbes writer Geri Stengel writes for women@Forbes. The article reads, In 2012, Jackson developed a prototype and manufactured it overseas. Her fashionable leak-proof panty with a built-in pad that is biodegradable, disposable, and comfortable became the first product from Femi Secrets. Like many millennial African American women, Jackson sees entrepreneurship as a way to build wealth.

One of the highlights of the article is Jackson being a select few of individuals to own patents.

Usually, women, especially women of color, don’t patent their products, according to Closing the Gender Gap in Patenting, Innovation, and Commercialization by the Institute for Women’s Policy Research. But Jackson patented Pretty Panty.

As the article highlights, Jackson covers all her bases and is a force to be reckoned with.  The article also highlighted the future goals of Jackson.

Jackson has bold goals — scaling to $20 million in revenue in the next three years, building her own manufacturing facility, and expanding globally.  “I do want to sell at some point or we might even go public,” she said. And of course she has lots of ideas for more products.

Lets keep our eye of Femi CEO as she states The Pretty Panty is only the beginning.

IMG_3437 2

 

Femi Secrets take over Lafayette square in Downtown Buffalo, NY.

With the launch of her new e-comm sector, Davielle Jackson CEO of Femi decided she would double down on such an amazing day. Coupled with an evening launch party, featured on the local news,  Jackson took over the day.

Jackson a business native of Atlanta,  took over Lafayette Square in New York with the irony being, she is a Lafayette Louisiana native as well.  They say God has a sense of humor😊.

“No one has ever seen anything like this in Buffalo states Graspie owner Derrick Parson.

Jackson had flags waving and drones flying all to capture the immense moments of the launch of Femi and her new product Femi Box reveal. The question is always.. “are you a Femi Girl?”

Moving fast, over 300 women (and men) came to the big pink tent to see what was the big take over all about. Jackson was present with her Femi team teaching women how to live a fresh and hygienic life.

See the video and images below of the amazing day.See the video and images below of the amazing day. Femi Owner is fearless, confident and forward thinking, which is to our understanding the definition of a Femi Girl!

 

IMG_2974 2IMG_2738IMG_1982IMG_1873